Do you feel that your website need more traffic? I’m sure you do. More traffic means more visitors engagement which translates in more conversions that lead to higher profits. There are various ways to increase website traffic and some of them can cost you a hand and a leg in order to achieve desired results. Obviously, you don’t want it to break your budget. So, let’s see how to get traffic for your website FREE.
How to get traffic for your website free.
Two main sources of free traffic are free ads (on classified’ sites and on Social Media channels) and organic search.
You can promote your site on free advertising platforms, such as Craigslist or Classified Submissions in order to get your ad in front of millions of searchers. Believe it or not, there are still plenty of people searching for products and services in a traditional way. However, while some niches, like dating sites, can benefit from using free ads others ( digital products, for example) will see lower results.
Another way to get traffic is to promote your website free on your favorite Social Media platforms and forums. You can get quite a lot of visitors by posting interesting content regularly on Facebook, Twitter, Instagram- you name it. If you manage to build a substantial social audience you can be sure that most of them will visit your site as well. Of course, all these platforms will want you to use their advertising channels but you can find ways to minimize the pressure.
The most reliable source of free traffic that bring in really massive results is an organic search that is also called organic traffic.
It comes from people who are searching the Internet for specific information, products, and services using specific search terms. If you can implement the method of using these search terms in the right way free traffic to your website will become unstoppable. To learn best ways to do it read this article.
Free traffic vs Paid traffic.
Both types of traffic have their pros and cons.
Free traffic pros:
- Well, it’s FREE! You don’t have to pay your money to make people visit your website. You simply need to find and implement a well- working strategy (I will be explaining it later in this article);
- Once achieved it can continue for a long time requiring little attention. If you’ve mastered to get high ranking with search engines traffic flow will continue and all you will need to do is some periodic maintenance to keep your site at the top of search results.
Free traffic cons:
- It may take a time to achieve. If you chose the wrong strategy you may have to wait for quite a time before you see result;
- Sometimes it takes too long.
Paid traffic pros:
- It usually takes less time to reach results you’re seeking;
- Most paid traffic providers promise to ensure that this traffic will be targeted.
Paid traffic cons:
- Can get costly. Sometimes, with a low conversion rate, you may end up spending a small fortune before you’ll see ROI (Return On Investment). Paid traffic ( as a free one) also requires a good strategy, that includes a good keyword research;
- May take time before you start making money- to see the profit you need to get back money you’ve spent;
- Results (as with free traffic) are not guaranteed.
Both types of traffic are valid ways to bring visitors to your website. You just need to decide which way you want to go and determine your budget. However, this article is dedicated to how you can get free traffic for your website by implementing proven Search Engine Optimization strategy that will ensure long lasting, high position ranking for your website.
What are your website visitors are looking for?
People are visiting your website from almost limitless spaces of Internet in search for some value. In most of the cases, this value comes in some form of information- information, where to get specific products and services, information how to use them.
To find it they are using search terms called keywords.
Building your website traffic starts with Keyword Research.
You need to choose highly relevant keywords and keyword phrases before you begin creating your content because your content should be built around these search terms.
The way people are using keywords to search for information on the Internet has changed a lot since the beginning of the digital era. These days almost no one is using single words to search for information on the Internet. People are using keyword phrases, often combined into questions, because this type of search provides more accurate results.
Phrase “How to make website ranking high?” sounds more natural and will deliver more precise and useful information than simple “website ranking”. This is the way people are using search engines and they’re getting more and more specific in their search terms. As a result, your readers/ customers (received what they’ve been searching for) satisfaction level and the chance that they will return to your site will be higher.
By providing your visitors what they are searching for you make it easier for them to find your website. It will generate traffic and traffic will convert into your profit.
Keywords can be good and bad.
Good keywords must match certain criteria:
- They must have high search volume. No matter how important keyword looks to you, if only a few people are using it to search for their value, it won’t provide you lots of visitors;
- They must have low competition level. Some great keywords can be used by hundreds and thousands of websites and it will be hard to outrank them and get to the top of search results, therefore resulting in low traffic;
- They must be highly relevant to what you have to offer. If you somehow manage to rank under one great keyword and your topic is different, the traffic that you may get will not result in visitors’ engagement.
How can you combine these criteria?
Ok, now- how do you know what search volume and competition level for your search term are, you ask? I’m going to show it to you right now.
When I was planning this post I’ve run my keyword research. I will not review all keyword combinations I’ve filtered through. I will show you only three last combinations I was choosing from.
Take a look at the snapshot below:
As you can see, there are two almost similar phrases reviewed- “How to get traffic TO your website” and “How to get traffic FOR your website”. They are ALMOST similar; the only difference is that the preposition has changed from TO to FOR. Now, let’s see what difference does it make.
- The first column Keywords designate the actual keyword phrase variants;
- The second column Avg shows the average number of searches in a month for the particular keyword combination;
- The third column shows the estimated amount of visits your web page will receive under that particular keyword if it ranks on the first page of search engine results;
- The QSR column shows the number of competing sites using that keyword.
The combination How to get traffic TO your website was used in search engines 618 times in the last month, it would provide you 106 visits from organic search, and there is 348 website using this combination.
The combination How to get traffic FOR you website has the same amount of searches- 618, and provides the same number of clicks- 106, but the number of competing sites is more than 5 times lower- only 64!
What does it mean to me? It means that it will be more than 5 times easier to rank my site high, getting higher exposure and receiving more traffic!
Here’s another keyword combination that I’ve checked- “How to get traffic ON your website”.
What’s the difference? The number of searches is a little bit higher- 643, and the number of visits is almost the same- 110, but the number of competing sites is 30% higher- 82.
As you can see, it’s obvious why I’ve selected the “How to get traffic for your website” for this article over similar combinations.
How to start keyword research?
The best way to start your keyword research is to combine the Alphabet Soup technique with keyword quality. As we’ve already mentioned above, the good quality keyword must have as high search level and low competition.
The Alphabet Soup technique involves using automatic search engines suggestions along with starting keyword. When you start typing your search term into the search engine search bar it will automatically suggest additions to that keyword based on most popular searches.
See? The Google is so nice it displays keyword combinations that were used by other searches to help you find other popular search terms with a high search volume.
And it will show you the number of searches for your keyword:
But how to select low competition keywords?
This part is a bit trickier. Google and other search engines will not show that- unless you are using their keyword research tool. Keyword tools make your SEO process much easier and faster. There are many keyword tools available to you- free and paid ones.
In the example with keyword research for this post title I’m using Jaaxy keyword research tool- my favorite one.
Jaaxy allows you to combine the Alphabet Soup technique with keyword quality research in one easy shot, saving you a lot of time and hustles.
Watch a short video introduction to how Jaaxy works:
One of Jaaxy’s best sides is that being extremely powerful it is also unbelievably easy to use. Unlike many keyword tools, such as free Google keyword research tool, it is almost intuitive and you can learn how to use it in a matter of minutes, and it provides you with the right amount of data most of what the individual online marketers need.
You can try it free by entering your search term in the box below:
What to do with amazing keywords you’ve found?
Now, when you’ve got highly popular and low-competition keywords, what do you do with them? How do you incorporate them into your post?
Avoid keyword stuffing.
This technique was popular not so long ago. Previous search engine algorithms were considering keyword density as one of the main factors to rank your content. Keywords should have been making about 5% of your written content.
On the contrary, today’s algorithms may consider high keyword density as a negative factor and your site’s rank will suffer from it.
Instead, you should use your keywords in certain parts of your content.
Create your content.
Your content is the most important part of your online success. I will repeat myself, but your content must be relevant to your keywords and contain a value your visitors are looking for. Remember, keywords help your prospective customers to find your site, but it is your content that makes them stay there long enough to click on your links.
Also, do not disrespect the power of visual effects. Posts that include Images and video will gain much more attention from your audience than plain text.
Where to place your keywords.
These parts are:
- Your post title;
- Make sure it is a part of your post’s URL– “your site name”/”your post title”. The reason I’m pointing at it is that some of the website platforms assign weird URL’s to your new content by default ( “your site name”/”asdfjWxcc”) causing a significant damage to your site’s SEO;
- Make sure you’re using it naturally in the first and last paragraphs of your post, better yet- in the first 160 characters- search engines love it;
- Use your keyword in a natural manner within your content, avoid fitting it in forcefully- it can be considered as a keyword stuffing;
- Make sure you’re using it in your H2, H3, H4 headers (your post’s sections and sub- sections);
- Include it in the Alt Text for your post’s images;
- Use it in Meta description.
This is all you need to do with your keywords.
But your work to get traffic for your website isn’t done yet!
Now, when you’ve created your content, highly relevant to your keywords, and placed your keywords in the right places there are a few things you need to do to help search engine to recognize your post and begin the ranking process.
Index, email, share, link.
- Index your post with all major search engines- Google, Yahoo and Bing, to accelerate the ranking process. This is also called Fetching. Use Google Webmaster tool and Bing Webmaster tool (Yahoo search is taken care by Bing).
- Email marketing is a very powerful part of online marketing, so- send an email to everyone on your email list. Don’t make it another post or article, just inform your audience that new content is available. Ask them to take a look at it and even to share it with their friends and followers.
- Share it on your favorite Social Media channels- Facebook, Twitter, Instagram and every other one you have an account with. Social networks are a powerful free tool which, if used wisely, can get you a lot of traffic. To maximize your social outreach you need to utilize multiple media platforms and this can become very time- consuming. However, you can speed the sharing process up by using automation tools.
- Link your page to reputed sites. Unlike excessive backlinking, that was in use in the recent past, when online marketers were working tirelessly acquiring links from external sites without regard to these sites rank, today search engines are giving more favor to links from your content to well- established sites. Refer to already-high-ranking-content that you may have used while researching for your content info.
Also, interlink your post with other articles on your site while placing links TO this article by editing your earlier posts. Don’t forget to mention this content in your future posts.
This is it.
So simple, you ask? Yes, it is.
This will help your content to get ranked to the first page and get tons of traffic. Yes, don’t forget, keywords only guide your visitors to your content. If you can keep creating new content on the regular basis with above- outlined strategies in mind you will enjoy watching your traffic growing at the same steady pace.
And when you master these strategies you will begin seeing your content ranking to the first page of search results almost instantly! Just remember to apply recommendations you’ve learned from “How to write profitable blog content” post :).
Now, that’s it. Please, share your opinions and experience in the “Comments” section below. I will be happy to hear about your Jaaxy keyword research success ( or otherwise- in this case, I might suggest you a thing or two). I hope you’ve learned some practical steps how to get traffic for your website.