Have you ever wondered how to use Social Media the right way to market your business? What do Social Media mean to you? How can you leverage your Social Media networks to grow your business?
Although we are going to analyze how to use Social Media in affiliate marketing all that will be said is applicable to all kinds of business whether it is online or traditional.
In the not-so-distant past, your Facebook page could get dozens of views and a bunch of likes even if you were not the most active FB member. Anything you’ve written had a great chance to be viewed and shared by lots of people. Today you will have to pay for your post to be seen even by people who already like your page!
And this is a per-post charge. You won’t call this a winning marketing strategy.
The truth is that you shouldn’t regard your Social Media networks as a marketing platform. Instead, you should use them as your content distribution channel. And in order to do so, you should answer one question to yourself- what is your goal of using Social Media for your business? Right, to increase your business.
To increase your business you want to engage as many people as possible and Social Media can be a great leverage when you use it right.
Did you know there are the good and the bad time to share your content on Social Media? To understand that you need to know that the average half-life time for your post is about 90 minutes for FB and 15 minutes for Tweeter. After that it’s history. So, to use it right you need to use it wisely.
How many of your friends and followers will get a chance to see your post or tweet in this blink of time? Probably no more than happened to be online during this period of time. Thus, choosing the right time to post is very important.
According to many studies, the BEST time to share your post on FB is on Saturday and Sunday around 1 PM and Thursday and Friday between 1 PM and 4 PM. Famous blogger Neil Patel believes that posting around 1 PM will get you more shares while at 3 PM you will get most clicks.
The WORST time for sharing on FB commonly believed to be between 9 PM to 9 AM.
For Tweeter, the BEST time to tweet is Wednesday, between noon and 5 PM. In general, during the workweek, the best time is between 1-3 PM and around 5 PM. The WORST time to tweet said to be 8 PM to 9 AM. Patel believes that tweeting at 5 PM will get you more re-tweets but noon time and 6 PM will get the most click-throughs’.
LinkedIn is a “professional” network so it is not a surprise that the BEST time to post here falls on weekdays, Tuesday is the peak time at around 10-11 AM and Tuesday, Wednesday and Thursday are the BEST days with times 7:30-8:30 AM, 12 PM and 5-6 PM. The WORST time is (no wonder) 10 PM-6 AM.
6 PM-8 AM is the WORST time for G+.
Pinterest, in contrast, is the network tends to be the late-night hangout. The BEST DAY for posting here is Saturday. The BEST TIME falls between 8-11 PM. However, some studies show that posts here are doing well also between 2-4 AM and 2-4 PM. The WORST TIME to post on Pinterest is 5-7 PM.
Instagram is another example of late-night engagement. The engagement level is more or less steady throughout the week with some increase on Monday. There is practically no WORST TIME with times between 9 PM and 8 AM BEST for posting videos.
Considering all the above said you can plan your posts based on “science”. But the science doesn’t end here.
Share your posts in the right place.
As many studies confirm the time when you were posting directly to your page are gone. Nowadays if you want the Social Media marketing work for your business (whether you are an affiliate or promoting your own product or services) you need to leverage your networks to distribute your content to your audience.
YOU NEED TO CREATE THIS CONTENT FIRST. Take a note of it.
The goal of your Social Media engagement is for your audience to like your content, meaning for them to want to read it. You need them to be interested in what you are talking about with them. In the other words- if your business is deep sea fishing equipment, you need your audience to want to know about deep sea fishing, not home cooking. Agreed?
Here begins the strategy of big numbers. When you posting on your profile the chances are that it will only be seen by 5-10% of your friends and followers. How many friends or followers do you have? 200? 500? 1500? Are they all interested in deep sea fishing? Probably not. Even so, this is not the size of customer outreach you would consider sufficient for your business. You want your content to be read by as many people who are potentially interested in doing business with you as possible. Where can you find them on your Social Media? You are right- in the groups, communities, networks.
Instead of annoying your friends by displaying them the stuff they know they are not interested in you better present it to people who are already interested in the subject you are “covering” and more likely engage with your content and with you. Don’t forget- the engagement with your audience is what leads to an increase of conversions.
How to share your posts the right way.
From all the above said the marketing strategy can be drawn- you need to share your posts on your Social Media networks several times per day per network at the specific times. The most obvious example is Facebook. If you are a member of 20 groups of interest and you have a roll of 5-6 posts to share it will take you about an hour for each sharing session. If you want to cover all most efficient time you would like to share it 3 times a day. This will take about three hours of your time. Add G+, Tweeter, LinkedIn, Instagram and Pinterest and you will have your precious time reduced in half. When are you going to create your content?
Your content is crucial for your marketing business. Like it’s been said- Social Media marketing is dead, the content marketing is flourishing. This is why your primary concern is creating quality content your audience will want to read. The process of sharing it must be automated.
There are a number of online marketing tools that allow you to schedule automatic posting to your Social Media accounts free and paid ones. Let’s take a look at few of them.
The first one is free- HootSuite. It’s a rather cool tool, the great thing about it that it’s free. The negative side of it is that it allows you to post to your business profiles in FB and G+. Still, since it’s free, it’s worth a shot. There is a rather cool training on how to use it.
The second one is Edgar. It’s a quite powerful tool with many features that comes with a subscription price of $49 a month and can do a lot for this price. It can post to your FB profile, FB pages, FB groups, Tweeter account, LinkedIn profile and page and much more. When you have a lot of content to share it certainly worth the money.
The next one is CoSchedule. It allows connecting to your profiles across multiple social Media accounts and it is also integrated WordPress allowing you to schedule your post as you publish it. It’s going to cost you as little as $15 a month which is not a big money when you are counting to make money from it. Its downside is that it only allows you to post to your personal profile and to FB groups that you are an administrator of and it’s not very flexible on scheduling times.
And now my favorite one- Mass Planner. For just $9.95 a month it allows you to share your post to the most major Social Media networks, including groups and communities you are not an admin of. If you won’t be able to multiply your Social Media engagement with it- you have to pinch yourself and see what is in your marketing strategy you are not doing right.
Social Media marketing vs. Content marketing.
Let me summarize what’s been said above.
- You can not use the Social Media Marketing the same way as you used to do it a few years ago.
- To leverage your Social Media networks the best way you should regard them as a distribution channel for your content.
- It’s the Content Marketing you should call it and plan your marketing strategy the right way.
- Since it is the Content marketing the main element in it is your content that your audience can’t wait to read.
- To distribute your content through your Social Media the best way possible you should consider the best time to post specific for each particular network.
- To make your posting and sharing process easier and faster you should consider using automation tools.
I hope this information will help you to increase your business’ social engagement and conversions. If you have any questions or suggestion, please share them in the Comments section below this article and I will address it as soon as possible.
Thank you and stay tuned for more useful articles.